Built for those pursuing their prime.
Refined American menswear for training, work, and everything between.
Founded in Washington D.C. in America’s 250th year.
Prime is a practice.
prime (n.) 1. A stage of life, the years at your peak. 2. At PRIMAGEN: the daily practice of living by a standard and refining it over time, across all aspects of life. Live by it today, and you are still in your prime tomorrow.
Prime isn’t an age, a title, or a finish line. It’s the early miles, the extra sets, the late nights at work, the quiet sacrifices. PRIMAGEN is made for that path, and designed to remind you of the standard you keep.
The CCL Series
CCL is 250 in Roman numerals. Created for America’s 250th year, this first collection moves from foundation to finish: The Plinth, The Portico, The Lyceum, and The Finial. Each in Pentelic White, the marble Greece sent to the Washington Monument in 1854.
See the collectionThe Standard
We rise before the day.
We do the private work.
We serve those we lead.
We sharpen each other.
We enter the arena.
We let the work answer.
We earn the name we carry.
We do it again tomorrow.
Read the Standard
Founded in our nation’s 250th year, in the capital built for the Republic. Made for men across the country who take pride in our tradition and responsibility for our future. Men who earn their prime. Men who carry the standard.
See how it began